BURJ PLAZA

Burj Plaza is being developed as more than a conventional neighborhood shopping plaza. Its mix of halal dining, popular fast-food and fast-casual concepts, multicultural restaurants, cafés, desserts, fragrances, specialty shopping, grooming services and event-driven visitor traffic creates the foundation for a regional destination with broad cultural and mainstream appeal.

Admark Digital proposes a coordinated website, SEO, and Google advertising strategy designed to:

• Build Burj Plaza's organic visibility across Lombard, Greater Chicagoland, and key Midwest markets
• Capture high-intent Google searches for halal dining, restaurants, shopping, family outings, and Chicago-area destinations
• Develop SEO content around tenant openings, offers, events, dining experiences, shopping, and travel-related searches
• Reach South Asian, Muslim, halal, Arab, and broader mainstream audiences through search-driven content
• Use Google Search Ads in Phase 1 to immediately capture relevant, high-intent searches while organic rankings develop
• Use Google Display Ads in Phase 1 to build visual awareness and recognition across Chicagoland and selected Midwest markets
• Convert organic and paid search traffic into directions, tenant discovery, offers, events, and physical visits
• Build repeat traffic and long-term search authority through continuous new openings, content, offers, and plaza activity

This proposal is structured around three coordinated areas:

• Website Enhancement & Ongoing Maintenance
• Search Engine Optimization & Organic Growth
• Google Advertising — Phase 1 focused exclusively on Google Search and Display Ads, with YouTube considered later as Burj Plaza moves closer to completion.

Burj Plaza has the opportunity to become a recognizable dining, shopping and lifestyle destination serving Lombard, Greater Chicagoland and surrounding Midwest markets.

Its strength is not based on a single restaurant, retailer or service. The opportunity comes from bringing multiple experiences together under one destination brand, including halal and multicultural dining, cafés and desserts, shopping, fragrances and oud, personal services, and other confirmed businesses opening steadily over time.

The digital strategy will position Burj Plaza through search as:

Strategic Goals

• Build Burj Plaza's organic visibility across Lombard, Greater Chicagoland and Midwest markets
• Establish Burj Plaza as a recognizable destination brand through SEO
• Capture high-intent searches related to halal dining, restaurants, shopping, family activities and Chicago-area travel
• Strengthen local SEO around Lombard, Oak Brook and surrounding suburbs while expanding into Midwest travel searches
• Grow organic search authority as confirmed businesses, openings and new experiences are introduced
• Convert digital visibility into tenant discovery, visit planning, directions, physical visits and repeat traffic

SEO & Organic Growth includes:

• Technical and on-page SEO
• Local, Chicagoland and Midwest keyword targeting
• Tenant, dining, shopping and category optimization
• Content for confirmed openings, offers, events and destination searches
• Local SEO and Google search visibility
• Ongoing content optimization and technical SEO monitoring
• Building organic authority progressively as the plaza develops

Burj Plaza is still in its early development stage, with businesses opening steadily over time. SEO will therefore grow alongside the plaza as new tenants, categories, openings, offers and experiences create additional search opportunities.

Primary Positioning

Halal dining remains a major point of differentiation while the overall positioning stays broad enough to reach South Asian, Muslim, Arab and mainstream audiences interested in food, shopping, family experiences and destination discovery.

Supporting Message Themes

SEO will establish long-term organic visibility, while Google Search and Display will support immediate discovery and awareness within the same priority markets.

Local & Greater Chicagoland

The strongest recurring-visit opportunity will come from Lombard and surrounding communities, including Oak Brook, Villa Park, Downers Grove, Glendale Heights, Addison, Elmhurst, Wheaton, Carol Stream, Naperville, Chicago and the broader suburban market.

SEO and Google Search will focus on people actively looking for:

• Halal restaurants and dining
• Pakistani, Indian, Arab and international cuisine
• Fast food, cafés, bakeries and desserts
• Family dining and group outings
• Shopping, fragrances and specialty retail
• New restaurant and business openings
• Weekend activities and places to visit
• Restaurants and attractions near Lombard and Oak Brook
• “Near me,” directions, parking and location-based searches

Halal, Multicultural & Lifestyle Search Demand

Burj Plaza has an opportunity to capture search demand connected to halal dining, Pakistani, Indian, Arab, Middle Eastern and international cuisine, desserts, fragrances, oud, fashion, grooming and family-oriented experiences. Rather than relying primarily on demographic targeting, Phase 1 will focus on the actual searches and interests that indicate relevance and intent.

Midwest & Out-of-State Visitors

Regional SEO will extend Burj Plaza's visibility into Wisconsin, Michigan, Missouri, Indiana, Iowa and other relevant Midwest markets, particularly among people already researching or planning Chicago-area trips.

• Chicago weekend and family trips
• Halal food while visiting Chicago
• Muslim-friendly Chicago travel
• Chicago-area food destinations
• Restaurants and attractions outside downtown Chicago
• Things to do near Lombard and Oak Brook
• Regional halal food trips
• Dining and shopping destinations worth driving to

The current Burj Plaza website was developed based on the client's original brief and successfully serves as the project's informational foundation.

Recommended SEO-Focused Adjustments

Each confirmed business should be entered once into a centralized directory and automatically organized across the relevant website sections.

Each listing should include:

Ongoing Website Content & Maintenance

• Updating tenants, opening statuses, logos and links
• Maintaining offers, announcements and visitor information
• Publishing approved SEO content
• Updating What’s New
• Maintaining leasing information
• Monitoring forms and external links
• Monitoring mobile usability and website speed
• Managing software, security and backups
• Monitoring analytics, conversions and technical SEO health

Google advertising will work alongside Burj Plaza's SEO program to create immediate visibility, capture active search demand, and build destination awareness while the plaza continues to develop.

SEO will build Burj Plaza’s long-term organic search presence. Google Search and Google Display Ads will strengthen that effort by providing additional reach and visibility across local, Greater Chicagoland and selected Midwest markets.

The objective is to use Google at two important stages:

Google Search Ads place Burj Plaza in front of people at the moment they are actively searching for dining, shopping, entertainment, directions, or Chicago-area experiences.

Google Search advertising operates through a real-time keyword auction. Google evaluates multiple factors before deciding which eligible ads appear and their position.

The visitor does not need to already know the Burj Plaza name. Relevant searches may include:

• Halal restaurants in Lombard
• Restaurants near Oak Brook
• Pakistani or Indian food in the western suburbs
• Halal Chinese near Chicago
• Desserts and cafés near Lombard
• New restaurants in Lombard
• Shopping and dining near Oak Brook
• Family dining in the western suburbs
• Things to do outside downtown Chicago

Where Search reaches people who are already looking for something, Display helps introduce Burj Plaza to relevant audiences before they specifically search for the destination.

Visual advertisements can appear across eligible websites, apps, and digital placements within Google’s advertising network.

Display can build familiarity with:

Display Creative Will Grow With the Plaza

Display will also provide an important remarketing function. A person may discover Burj Plaza through Google Search or SEO, visit the website, explore restaurants or shopping, and leave without immediately making the trip.

Phase 1 will operate as one coordinated Google growth strategy, not three disconnected activities.

Google allows advertising to be structured differently by geography rather than treating every visitor as the same audience.

Phase 1 Digital Journey

As Burj Plaza continues to develop, each new confirmed business, opening, offer, and experience will create additional opportunities across SEO, Google Search, and Google Display, allowing the digital presence to grow alongside the destination itself.

By signing below, the parties agree to the terms, scope, and selected configuration outlined within this proposal document.